BOLT ↯

All rights deserved 1994 – infinity

Approach

French street with a tag saying "sous les pavés, la plage"

01

A revolution without a cause is just a riot.

Every revolution starts with an idea. A cause, a purpose. Great ideas can change the course of history. A brand without a cause is a brand without effect. Your revolution starts with a strong concept. We’re Bolt.

A person trying to put out a fire with a small bucket of water

02

Concept is everything.​

Building a brand is like building a house. Draw a blueprint, cast a solid foundation and tell a compelling story. Without a strong concept your house will fall apart. It’s just a question of when. At Bolt, we believe in building brands from the ground up. We’re the engineers and architects of strong concepts. Don’t let the wrong people build your brand. Or your house.

astronaut portrait

03

Change the
world or die trying.

At Bolt, we try to make a positive difference for the world. We want you to be on the same page. Respect the environment and people around you. Be true to yourself and others. If a brand, product or service has a problem, we’ll speak up. It’s Bolt’s responsibility. We question things. We stir things up. Because we care. Be the best you can be or don’t bother. Douchebags fail, visionaries prevail.

Two people falling

04

Yeah, AI is cool but have you ever tried feelings?

People will forget what you said and what you did. But they’ll never forget how you made them feel. That’s why every brand must be built for emotional beings. People like you. Not robots. An AI can write a symphony, but could never smash a guitar on stage. A bot can talk to you, but never truly speak to you. We love technology. But it will always be a tool. Nothing more. Creativity is eternal.

A person holding a bow aimed at a second person

05

When nothing makes sense, we turn to art.

How will consumers evolve? What jobs will be around in 20 years? Will there be a new Google? Take a guess. Because you don’t know, nor do we. When we don’t know, we turn to art. It inspires us to be more relevant, hopeful and thoughtful. Art will always be a catalyst for creativity. Books, music, poems, paintings, comics, movies and so on allow us to see things in a different light.