As purchasing behavior rapidly changes towards buying products online, companies need to improve their flow of products and back office systems. Region Jönköping County created e-merge, a three-year project, to help Jönköping claim and keep the number one spot as the region where e-commerce and logistics can enjoy all the the prerequisites required for optimal success. The county is firmly set on becoming a leader in digital business and logistics for the benefit of both established and new businesses. Bolt has provided branding, naming, visual identity and much more to ensure that the project gets the attention it deserves.