Konkret®
“Konkret” translates roughly to “no bulls**t” in Swedish. With this in mind, we created a minimal design system for the painting tool brand Konkret®, which transfers perfectly over different sizes and formats.
After a deep dive into market trends and examining different store layouts, we selected a primary color that packs a punch — distinctive, justifying Konkret´s presence in an industry brimming with distinct branding paletts.
A color that transcends gender, that is credible and exclusive yet remains accessible, being an affordable alternative.
The palette has inherited the orange color from the brand´s roots, which is now used sparingly as a signal color for the icon.
The goal of the brand system was to make everything within the brand scalable and quantifiable, regardless of the size of the surface.
That’s why we developed a layout system built on a scalable grid that makes all content always placed consistently.
About
Konkret® is one of our customers Alfort & Cronholm’s brands in painting accessories that facilitate and make painting work as smooth as possible.
Services
Brand identity
Brand design
Packaging design